Use the Campaign Budget and Schedule page to turn on campaign optimisation, set monthly budgets, and specify campaign schedules.

• Turning on Campaign Optimisation and Setting Monthly Budgets

• Adjusting Campaign Monthly Budgets

• Setting Campaign Daily Spend Limits

• Understanding Campaign Schedules

Turning on Campaign Optimisation and Setting Monthly Budgets

Note: The campaign optimisation feature is not available for all accounts.

To turn on campaign optimisation and set your campaign monthly budget:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign and click its link. The Campaign Details page opens.

3. Confirm that campaign optimisation is off.

4. Click Off in the Campaign Optimisation field. The Campaign Optimisation Settings page opens. You may then click the Next: Budget and Schedule button to open the Set Campaign Budget and Schedule page.

5. Click the Next: Budget and Schedule button. The Set Campaign Budget and Schedule page opens.

6. In the Campaign Optimisation panel click the Yes button.

7. In the Monthly Budget field, enter the amount that you would like to spend on this campaign each month.

8. Click the Estimate button. The estimated monthly impressions and estimated monthly clicks are displayed.

9. In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign would be able to receive, based on the campaign monthly budget provided.

10. If you would like to increase or decrease your estimated share of available clicks, enter a new Campaign Monthly Budget and click the Estimate button.

11. Click Next: Optimisation Guidelines when you have finished. The Campaign Optimisation Guidelines page opens and you may then complete your setup for campaign optimisation.

Note: You may be charged up to 10% above your campaign monthly budget.

Adjusting Campaign Monthly Budgets

To adjust your campaign monthly budget for an existing campaign:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign and click its link. The Campaign Details page opens.

3. Click the value that appears in the Campaign Monthly Budget field. The Set Campaign Budget and Schedule page opens.

   Note: The Campaign Monthly Budget field appears when campaign optimisation is On. If campaign optimisation is off or if campaign optimisation is not available for your account, you may set a campaign daily spending limit for the campaign instead.

4. In the Campaign Monthly Budget field, enter the amount that you would like to spend on this campaign each month.

5. Click the Estimate button. The estimated monthly impressions and estimated monthly clicks will be displayed.

6. In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign would be able to receive, based on the campaign monthly budget provided.

7. If you would like to increase or decrease your estimated share of available clicks, enter a new Campaign Monthly Budget and click the Estimate button.

8. Click Save Changes when you are done.

Setting Campaign Daily Spending Limits

To set your campaign daily spending limit:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign and click its link. The Campaign Details page opens.

3. Click the value that appears in the Campaign Daily Spending Limit field. The Set Campaign Budget and Schedule page opens.

   Note: The Campaign Daily Spending Limit field appears when campaign optimisation is Off or if campaign optimisation is not available for your account.

4. In the Campaign Daily Spending Limit field, enter the amount that you would like to spend on this campaign each day. The Campaign Daily Spending Limit can only be set for those campaigns that have campaign optimisation turned off.

5. Click the Estimate button. The estimated monthly impressions and estimated monthly clicks will be displayed.

6. In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign would be able to receive, based on the campaign daily spending limit provided.

7. If you would like to increase or decrease your estimated share of available clicks, enter a new campaign daily spending limit and click the Estimate button.

8. Click Save Changes when you are done.

Note: You may be charged up to 10% above your campaign daily spending limit.

Understanding Campaign Schedules

The schedule that you set determines how long your campaign will run. By setting a start and end date, you set the length of time that you would like to have your ads displayed. The start date and end date cannot be set to a past date or more than a year into the future. Also, the end date must come after the start date. There is no restriction on the number of campaigns you can have running during the same time period.

To set your campaign schedule:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign and click its link. The Campaign Details page opens.

3. Click the start date and end date in the Schedule field. The Set Campaign Budget and Schedule page opens.

4. Click the calendar icons to select a start date or end date.

   • To run a one day campaign, select the same day for the start date and end date.

   • To run the campaign on an ongoing basis, select a start date and select the No End Date button. You may update the end date at any time in the future should you want to stop running this campaign.

5. Click Save Changes when you are done.