Use the Copy Ad Group page to make a copy of an ad group and assign it to another campaign. When you copy an ad group, all approved and pending items are duplicated and then transferred to the new location.

You can copy an ad group regardless of its ad group status. Once copied, all approved and pending ads and keywords will be resubmitted for editorial review. Declined and removed items will not be copied to the new ad group.

Copying Ad Groups

To copy an ad group and reassign it to a different campaign:

1. Click the Campaigns tab. The Campaigns page opens.

2. Identify the campaign that contains the ad group you want to copy and click its link. The Campaign Details page opens

3. Identify the ad group and click its link. The Ad Group Details page opens.

4. Click the down-arrow to the right of the Ad Group Settings button. The Ad Group Settings dropdown list appears.

5. Select Copy. The Copy Ad Group page opens.

6. You can make changes to these parameters:

   • New Ad Group Name - Create a new name for the ad group copy you are creating. Ad group names must be unique within a campaign. If you copy an ad group to the same campaign, you must choose a new name for the ad group copy.

   • Assign to Campaign - Select an existing campaign to assign your ad group copy.

   • Ad Group Status - You can turn the ad group status of your ad group copy on or off.

   • Watch List - You can add or remove the ad group copy from your watch list.

   • Distribution Tactic - You can change Sponsored Search and Content Match distribution tactics for your ad group copy.

   • Match Type - You can select the standard match type or advanced match type for your ad group copy.

   • Excluded Words - You can add excluded words to apply to your ad group copy.

   • Optimise Ad Display - Select Yes to ensure that ads that have higher click-through rates are displayed more frequently, or select No to display each ad in the ad group in turn.

7. Click the Save Changes button. The Ad Group Details page opens.

To learn more about ad groups, see:

• Ad Group General Information

• Ad Group Settings

• Campaign Optimisation Settings

• Ad Group Tactic Settings