Use the Campaign Optimisation Settings page (the first of three pages for setting up campaign optimisation) to download a copy of your campaign before you turn on campaign optimisation. The download will give you a snapshot of your campaign information and settings. If you turn off campaign optimisation in the future, you can use this download to help you reset your campaign settings to the original values.

Downloading Your Campaign

To download your campaign:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign with campaign optimisation turned off. Click its link. The Campaign Details page opens.

3. Click Off in the Campaign Optimisation field. The Campaign Optimisation Settings page opens.

4. Click the Download Campaign link.

5. Select the CSV file format for your download file.

6. Download your campaign file to your computer.

7. Click the Next: Budget and Schedule button to proceed to the next step. The Set Campaign Budget and Schedule page opens.

Note: See the Import Campaigns topic for more information about the download file.

To learn more about optimisation, see:

• Import Campaigns

• Campaign Budget and Schedule

• Campaign Optimisation Guidelines