Use the Editorial Status page to review the editorial status of your keywords and ads. Declined and removed keywords and ads are displayed on the Editorial Status page for 30 days. The Editorial Status page has two tabs: one tab for viewing the editorial status of your keywords and one for viewing the editorial status of your ads. Click the tab that corresponds to the items you want to view.

• Understanding Editorial Status

• Searching for Keywords and Ads by Editorial Status

Understanding Editorial Status

Keywords and ads are reviewed for compliance with the Editorial Guidelines. A keyword or ad might be declined or removed if it contains a superlative (like "best" or "cheapest"), a repeated word (like "sale, sale, sale") or contact information (such as a phone number). But there are other reasons as well. The Sponsored Search Editorial Guidelines describe acceptable and unacceptable keywords and ads and offers tips for writing effective ads.

The Editorial Status page shows the following statuses for keywords and ads:

• Pending - The keyword or ad is being reviewed for compliance with the Editorial Guidelines.

• Declined - The keyword or ad has been declined because it does not comply with the Editorial Guidelines.

• Removed - The keyword has been removed from the ad group or the ad has been removed because it does not comply with the Editorial Guidelines.

To view editorial status:

You can view the editorial status in the following pages:

• The Editorial Status page displays the editorial status for ads and keywords. To open the Editorial Status page, click the Campaigns tab > Editorial Status subtab.

• The Dashboard page displays alerts for ads and keywords that have been declined or removed in the Alerts panel. To open the Dashboard, click the Dashboard tab.

• The Ad Group Details page displays the editorial status for ads and keywords. To open the Ad Group Details page, click the Campaigns tab and navigate to the Campaigns page > Campaign link > Ad Group link.

Searching for Keywords and Ads by Editorial Status

Your keywords and ads may be editorially reviewed to ensure compliance with the Editorial Guidelines. You can search for keywords and ads by editorial status using the following criteria:

• Editorial Status – Use this dropdown list to limit your search to find all items, regardless of editorial status, or just pending, declined or removed items.

• Account – Select the account from this dropdown list.

• Find Keywords In / Find Ads In – Use this dropdown list to limit your search to either campaigns or ad groups.

• Where Name – Select whether you want to search for campaign or ad group names by the following criteria:

  • Contains - Searches by part of a campaign or ad group name. For example, to search for ad groups with "Liverpool" anywhere in the name, select Contains and enter "Liverpool" in the field.

  • Begins With - Searches by the first few letters of a campaign or ad group name. For example, to search for campaign names starting with "2006" select Begins With and enter "2006" in the field.

  • Is Exactly - Searches by the exact campaign or ad group name. For example, to search for the "Winter Clothing Sale" campaign, select Is Exactly and enter the full campaign name in the field.

A list of keywords or ads matching your search criteria is displayed. To see why the ad or keyword was declined or removed, click the keyword or ad name. The Editorial Status Details page opens. You can view details related to the editorial status and make changes on that page.

To learn more about editorial status, or editorial guidelines, see:

• Editorial Status Details

• Sponsored Search Editorial Guidelines