Search Optimiser Data Integrated into the New Sponsored Search for easier management of your account analytics.

Optimisation capabilities will now be integrated into your Sponsored Search account. Search Optimiser tracking codes and tags will be fully compatible with the new system’s data-collection capabilities. Therefore, no changes will be required to your web pages or to your landing URLs.

However, since the new optimisation works differently than Search Optimiser, your settings will need to be re-implemented in order to utilise the new functionality.

Existing Users of Search Optimiser

• Once your account is upgraded, Search Optimiser will revert to read-only mode, and you will be able to access all past performance reports for a certain period of time after the upgrade.
• Search Optimiser log-in information and settings, such as target position, CPA, goals, etc., will not be transitioned to the new system.

Find out more about installing the new tracking tags.

If you have additional questions, please visit the Upgrade FAQs.