Welcome to the New Sponsored Search !

Quick Start Guide

Recently upgraded?
Start here. The following provides an overview of what to expect when you first log in. We recommend that you print it or have it handy the first few times you log in to your new account.

• Quick Start Guide

What's New

• How to Take Advantage of New Ranking Model in new Sponsored Search
• How to Take Advantage of New Ranking Model in old Sponsored Search

Introduction to Sponsored Search

• Overview: New Ranking Model

Upgrade PDF

This PDF provides the important information about the upgrade to the new Sponsored Search, including details on how your account structure changed, how listings were transferred to your new account, preparation tips and FAQs. Click here to view the PDF.

Upgrade FAQs

• General Questions
• The Upgrade Process
• Changes to Bidding and Ranking
• How the Upgrade impacts other products

The Upgrade Experience

We've prepared this checklist of things to do help you get the most out of your new Sponsored Search account

• Overview
• Upgrade Tips and Checklist

Upgrade Communication

An archive of past communications to advertisers regarding the New Sponsored Search and account upgrades.

• Overview of Planned Communications

Key Changes & Enhancements

We have improved all aspects of our Sponsored Search system, and the articles in this section provide detailed information on changes to your account structure, bidding, the account interface, and much more.

• Current vs. New Sponsored Search
• New Account Structure
• New Control Panel

Product and Account Management Related Information

Learn about Yahoo! Search Marketing’s other online marketing products, and how they are impacted by the launch of the New Sponsored Search.

• Content Match
• Conversion Counter
• Multi-user access to your account
• Search Optimiser