Conversion Counter is evolving

The new Sponsored Search will provide advertisers with an enhanced version of today’s Conversion Counter feature. Conversion-only tracking provides conversion and revenue data for both Sponsored Search and Content Match¹.

Advertisers currently using Conversion Counter will continue to receive conversion data with their existing tags until the planned discontinuation. However, Conversion Counter tags must be updated to take advantage of the new, more robust tracking capabilities. Advertisers will receive more information via email prior to the discontinuation date regarding upgrading conversion tags.

Find out more about setting up the new Tracking Tags.

If you have additional questions, please visit the Upgrade FAQs.

¹ Additional Full Analytics tracking is available to advertisers who spend above a pre-determined threshold. This feature provides comprehensive reporting of website visitor activity across your site for all of your online marketing activities.