The Tracking URLs page allows you to automatically add tracking codes to the landing URLs in your ads. To access the Tracking URLs page, go to the Administration tab and select Tracking URLs.

The tracking codes provide information about the keyword that was matched, the raw search query and the distribution tactic, to help you make the right decisions related to your ad groups. Once you set up Tracking URLs, you will be able to see this information in your web server logs for each ad that is clicked.

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