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Yahoo! Ysm > Search Marketing > Sponsored Search

  • Your Upgraded Account

    Tips and information for advertisers who were switched to the New Sponsored Search system.

  • Understanding the Basics

    Search engine marketing and Sponsored Search account basics for first-time advertisers, including details of our Editorial Guidelines.

  • Advanced Topics

    Tips and information on advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account.

  • FAQs

    Answers to Frequently Asked Questions about the management of a Sponsored Search account.

  • Using the Application

    This provides Help information for each of the screens that you work with when you log in to your Sponsored Search user interface. These are the topics that you see when you click on Help from within your Sponsored Search account.

  • Mobile Sponsored Search

    Find out more about Yahoo!'s new Mobile Sponsored Search. Yahoo! helps you connect with your mobile customers at the right time, in the right place, with the right offer.

Content Match Discontinuation

Important: The Content Match product has been discontinued in your domestic market as of 31 March, 2009. Though the user interface may allow you to enter Content Match information, please note that your Content Match ads will no longer be served on web sites, and as such will no longer accrue impressions or click charges. Likewise, Content Match Options will be removed from our Advertiser Interface in coming releases. As you add or edit information in your account, you may wish to remove Content Match information in your Account, Campaigns, Ad Groups, or Keywords. Contact your Account Manager for additional details.

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