Unlike other forms of advertising that feature set pricing, Yahoo! Search Marketing allows you to determine how much you’d like to pay, so you’re in control of your costs. With Sponsored Search and Content Match, you pay only when your ad is clicked. You’ll set a bid (the maximum amount you’re willing to pay each time your ad is clicked) and an account daily spending limit to help you keep costs in check.
In addition to providing a great service for advertisers, we’re committed to providing the highest quality experience for users. Once your account is up and running, make your ads as relevant and appealing to users as possible, and you may be rewarded with better placement and lower costs.