Before you open an account, make sure you have given some thought to these important questions about your business and the customers you want to reach:

• What is your business?
• What is your target audience?
• What do you want to sell or promote?
• What do you want your site visitors to do?
• What results would you like to see?

When you are confident about these answers, then visit http://searchmarketing.yahoo.com/en_GB/srch/choose.php and follow the instructions to get your ads online

You can call our Customer Solutions team on 0800 169 9740 Monday through Friday, 9.00 - 5.30 GMT with any questions on Yahoo! Search Marketing.