The estimating tools provided to you within the sign up process can help you forecast how often your ads may appear, based on the settings, keywords, bid and budget you’ve chosen. Once your account is active, if you make sure that your ad is of high quality – meaning, it is highly relevant to search users and receives a high click-through rate – your ad could be displayed more frequently.¹

¹ Your bid shall be the only factor that determines your Sponsored Search ad's position until the new ad ranking model is launched. Following the launch of the new ad ranking model, Sponsored Search ads in search results will be ranked based on a combination of your bid and your ad's quality index.