• Turning Campaign Optimisation on
• Turning Campaign Optimisation off

To turn Campaign Optimization on:

• Click the Campaigns tab.
• Select a campaign.
• Under Campaign Performance, click Change to the right of the Campaign Optimisation label.





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• Click Next: Budget and Schedule.







• Select Yes under Campaign optimisation.
• Specify a monthly budget.
• Specify a campaign schedule.
• Click Set Optimisation Guidelines.





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• Define Campaign Optimisation guidelines.

Learn how to optimise based on Conversion Funnel events
Learn how to optimise for Business Objective Target

To turn Campaign Optimisation off:

• Click the Campaigns tab.
• Click on a campaign name.
• Under Campaign Performance, click Change to the right of the Campaign Optimisation label.