The Ad Generator may save you time by helping you to assemble a set of possible ads for ad testing and optimisation. To use the Ad Generator, you first enter several different titles and short sentences. The Ad Generator then automatically combines various permutations of short sentences and titles to form a set of candidate ads.

The Ad Generator saves the candidate ads in a holding area that is outside of the ad group, so you can view and remove candidates that you don't want to use. This holding area is sometimes referred to as 'ads on deck'.

Over the next few days or weeks, ad optimisation continually tests your candidate ads and keeps the best performing ads for your ad group. After the process is complete, your ad group will automatically include the highest performing ad.

Note: To create and test ads without using the Ad Generator, you can use the Create Your Ad page. You can test additional ads, which you write using the procedure in Create Your Ads, in the same ad group as any ads you create using the Ad Generator.

Related Links

• Using the Ad Generator
• How Ad optimiser works with Ad Generator
• Viewing Candidate Ads
• Ad Generator FAQs