Mobile search is different to web search, and it requires a company that understands it. As the first to market mobile search advertising in the United Kingdom, United States and Japan, Yahoo! has built Mobile Sponsored Search specifically for mobile.

• The average web search ad won’t work on a mobile device’s small screen. We’ve designed our ads so that they fit the mobile screen.
• Even if you don’t have a mobile web site, we can get you mobile. We’ll help you create a mobile landing page so that you can reach your prospective customers – all we need from you is a telephone number to appear to users visiting your landing page.
• You can target ads or set bids for specific mobile operators. You can do this at the account, campaign, ad group and ad levels.
• Our forecasting tool looks at mobile traffic patterns and offers estimates of the number of clicks you could receive to help you determine your maximum cost per click.