In May 2007 Yahoo! and Eurosport united to create a major new online experience for Sports fans in UK & Ireland, Spain, Italy and Germany. The alliance between the two brands aimed to produce the ultimate online sports news and community destination in Europe.

The co-branded sites unite Eurosport’s unrivalled breadth and depth of editorial content with Yahoo!’s world-leading social media platform, to create a winning combination for sport fans.

Users are able to follow a 24/7 live scoreboard, use the embedded Eurosport player to watch interviews, highlights, and selected live action, keep up to date with the very latest sports news and react and offer opinions. Moreover, they are able to do this in an environment that integrates Eurosport's high-quality content with Yahoo!'s ability to connect people to their passions through online communities.