Tutorials & Guides

Flash Tutorial - How Sponsored Search Works
This brief tutorial teaches the basics of Sponsored Search and what sets it apart from other advertising.

Flash Tutorial - Online Sign Up
This tutorial offers an overview of the online sign up process, plus advice on how to optimise the ads you create.

PDF Guide - Smart Start Guide - An Insider's Guide for New Advertisers
Get the inside scoop! Our Smart Start Guide for new advertisers can assist you as you manage your search marketing account. The guide also includes tips and best practices to help you spend wisely.