Search Help:  
Enter keywords to search help.

Overview: Geo-targeting

Geo-targeting enables you to target your ads to potential customers located or interested in particular geographical areas.1

You can target your ads:

  • To the entire market; e.g. the Southeast Asia market.
  • To countries within that market; e.g. Singapore, Malaysia.


Geo-targeting can be helpful for:

  • Small businesses that want to drive traffic to their physical shops or offices by targeting customers searching online for local providers of goods and services.
  • Service-oriented businesses, such as plumbers or estate agents.
  • Large businesses that want to drive customers to their web sites and/or physical shop locations.

How it works
  1. When you create a new campaign or modify existing campaigns, select your geographic area to be targeted.
  2. Your geo-targeted ad will be served to users based on one or more of the following:1
    • User’s location—A search is conducted from your targeted location.
    • Interest location—A user includes the name of your targeted location as part of the search term.

1 Please note that geo-targeting accuracy is not guaranteed and may vary depending on various factors, including the level of targeting selected.

Help us make this information as useful as possible. Was this helpful for you?

Yes   No
Copyright © 2015 Yahoo! Inc. All rights reserved.
Copyright/IP Policy - Terms of Service - Trademarks - Patents - Help - Jobs - Advertise Internationally
NOTICE: We collect personal information on this site. To learn more about how we use your information, see our Privacy Policy.