Editorial Guidelines

Our guidelines help ensure that we provide the highest quality experience for both advertisers and users. By following these guidelines, you will see a better return on your investment and our users will see better results.

• What is the purpose of having editorial guidelines?
• How do I select the right keywords?
• What are the guidelines for writing titles and descriptions?
• Is the URL important?
• What is unacceptable content?
• What is your policy on prescription drugs?
• What is your policy on sexually explicit adult material?
• Can I send traffic to other people's sites, for example to affiliate sites?
• Are there restrictions on the types of businesses that can advertise with Yahoo! Search Marketing?