Pricing/Budget/Billing
How much will it cost me? Can I generate receipts in billing? Is there a monthly spending limit option? How do I determine how much to spend? Is there a contract length or any other spending obligation? How do I pay/how am I billed? What happens to my deposit? Is Sponsored Search right for my business? I don’t sell anything--is Sponsored Search still right for my business? Can I use Sponsored Search if I do not have a web site? Where will my ads appear? How is my ad’s placement on the page determined? How often will my ads appear? What will my ads look like on the search result pages? How do I get into the top of the listings? What is an ad group? How do I find out which ads perform the best? What is ad testing?
Targeting
How does geo-targeting benefit me? How does geo-targeting work if the IP address corresponds to a proxy? Is geo-targeting available for both Sponsored Search and Content Match? Do I have to pay to use geotargeting? How do you define “Entire Market”? What are the different types of geo-targeted areas? I can use geo-targeting to target certain areas, but can I block ad traffic based on geographical areas? Can I set up different geo-targeted areas for different ads in a campaign? How do I edit my geo-targeting settings? How can I target my campaign at the entire market? How can I target by country? What is the block continents feature? How do I block continents? How does geo-targeting work? What is the blocked continent feature? How do I set-up geo-targeting for my campaign? Which geo-targeting option is right for me? Can I target customers just in my local area? Can I block traffic coming from outside my market?
Getting Started
How do I begin? What are the steps for creating an account? What basic terminology should I know? Where can I learn how to use/manage Sponsored Search? Can I import third-party campaigns into my Yahoo! Sponsored Search account? I had a previous account with Overture/Yahoo! Search Marketing. Should I open a new account? What is Assisted Set Up?
Click Protection
Editorial/Ad Specific
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NOTICE: We collect personal information on this site. To learn more about how we use your information, see our Privacy Policy.