“Certified” means a message is being sent to you from a reputable source.

When you scan your Inbox and see a certified mail icon (an envelope with a blue ribbon over it), you know the important transactional message is safe to open.

Certified mail adds a layer of protection to your account by helping distinguish legitimate commercial mail from spam or other scams. While the blue-ribbon envelope gives you the go-ahead to open a message, you should exercise even more caution with what appear to be transactional messages that are not certified.

Goodmail Systems, a third party, manages the process of certifying transactional emails like bank statements and order confirmations.