Ad Group Settings
Use the Ad Group Details page to search for and view the ads and keywords in a specific ad group. Ads and keywords can be created, modified or deleted from this page. You can also use the Ad Group Details page to view performance statistics and graphs for your ad group.
The ad group's status appears near the top of the Ad Group Details page, showing the ad group's current status information and whether or not the ad group is active. Next to this status information is a button that you can click to take action on the current status. For more information on statuses, refer to the Statuses topic.
Note: If an ad group or its parent campaign is not active, then the title in the breadcrumb (the navigation path below the tabs at the top of the screen) appears in red text and the page background appears grayed out.
For instructions on downloading ad groups, refer to the Downloading Component Data topic.
Select the View Alerts link on the Ad Group Details page to open the Alerts dialog box. The Alerts dialog box lists the alerts that are associated with the ad group. Select the View All link to view all alerts in your account, or use the dropdown menu to select the type of alert to view. Select any alert in the Alerts Panel to view detailed alert information and to take any necessary action.
In the Ad Group Details page, click the Ad Group Settings link to open the Ad Group Settings page. This page contains the following information:
General Information – Change ad group name, status, and watch list status.
Tactic Settings – Change ad group Sponsored Search status, Content Match status, match types, and excluded words.
Optimization Guidelines – Change ad group optimization settings.
Copy – Copy your ad group and assign it to a different campaign.
Move – Move your ad group to a different campaign.
Delete – Delete your ad group.
To set the date range for ad group statistics:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click the link. The Campaign Details page opens.
Identify an ad group and click the link. The Ad Group Details page opens.
Click the calendar icon. The Select Date dialog box opens.
Select a start date from the calendar on the left and an end date from the calendar on the right.
Click Apply.
The dates you selected are applied to the Ad Group Details page. The ad group statistics and the performance graph will only display data within the selected date range. However, regardless of the date range, the quality index will only reflect ad quality based on the prior day’s data.
The most displayed ad is shown on the Ad Group Details page in the Ad Group Performance panel. The most displayed ad is selected based on the ad with the most impressions over the selected date range. Click edit to make changes to this ad. You can view the following information for this ad:
Ad Distribution Tactic
Note: Conversions, Revenue, and Cost are only displayed if you have enabled Full Analytics.
To view a performance graph:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click the link. The Campaign Details page opens.
Identify an ad group and click the link. The Ad Group Details page opens.
Set the date range for your performance graph using the calendar. See “How to set the date range for ad group statistics” above, if needed.
Select the type of graph to view from the Graph dropdown menu in the Ad Group Performance panel. You can view the following graphs.
Impressions
Clicks
Conversions
Revenue
Cost
Adding Keywords to an Ad Group
Quick Add
Use the Quick Add feature to add keywords by either typing or pasting them into the text box. In either case, be sure that each keyword is no longer than 100 characters and that you enter each keyword on a separate line, without commas, semicolons, or other punctuation.
To add keywords to your ad group:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click Add Keywords. Select Quick Add.
Enter up to 500 keywords, one per line.
Click Save Changes.
Choose from List
Use the Choose from List feature to choose from a list of related keywords based on your existing ad group information.
To add keywords to your ad group:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click Add Keywords. Select Choose from List.
In the Choose Your Keywords panel, click the checkbox for keywords you want for this ad group.
Click Save Changes.
Research Keywords
Use this feature to find additional keywords for your ad group that relate to the products and services you want to advertise. (If you have a list of keywords already, you can also type or paste them into the text box on this page.)
To research keywords for your ad group:
Do either - or any combination - of the following:
Find keywords. Use the Find Keywords panel to view a list of keywords to consider adding based on three or more descriptive words you enter, the content of a web page, and any words or phrases you want to include or exclude from the keywords. Then click the checkboxes for keywords you want to add and click Add Keywords.
Type or paste keywords. If you already know the keywords you want to use for this ad group, type them directly into the text box in the Selected Keywords panel.
Click Save Changes.
To create a new ad in your ad group:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Create New Ad link. The Create Your Ad page opens.
Follow the instructions on the Create Your Ad page to create a new ad.
Searching for Keywords and Ads
To search for a keyword or ad within your ad group:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Determine the type of search to perform.
Click the Keywords tab to search for keywords.
Click the Ads tab to search for ads.
Enter a partial keyword or ad name in the search box.
Click the Search button to retrieve results.
For keywords, the search results will display all keywords that contain your search term in the keyword.
For ads, the search results will display all ads that contain your search term in the ad name.
Click a column header to sort by that value.
Click Clear Search to display all keywords or ads in your ad group.
Searching for Keywords and Ads with Advanced Search
To use advanced search for keywords or ads within your ad group:
Note that you can enter as many advanced search criteria as you wish.
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Determine the type of search to perform.
Click the Keywords tab to search for keywords.
Click the Ads tab to search for ads.
Click Advanced Search. The Advanced Search dialog box opens.
Enter criteria for your search.
Click the Search button to display all keywords and ads that meet your search criteria.
Advanced Search Examples
To search for all keywords declined in the last month:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the calendar icon to set the date range to the last month.
Click the Keywords tab.
Click Advanced Search. The Advanced Search dialog box opens.
Set Status to Declined.
Click the Search button to retrieve results.
To search for all active ads containing the word California:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click Advanced Search. The Advanced Search dialog box opens.
Identify a campaign to open and click its campaign link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
In the Advanced Search dialog box, select Contains from the Ad Name dropdown menu and enter the word California in the Ad Name field.
Select Active from the Status list.
Click the Search button to retrieve results.
To search for all ads with less than a 2% CTR:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click Advanced Search. The Advanced Search dialog box opens.
In the CTR From field, enter 0.
In the CTR To field, enter 2.
Click the Search button to retrieve results.
Note: Click any column header to sort your search results by that value.
The Keywords tab at the bottom of the Ad Group Details page shows the keywords that belong to the selected ad group. The information and features for these keywords are nearly the same as those found in the Keywords page, except that the keywords shown here are limited to those that belong only to the selected ad group (conversely, the Keywords page shows all keywords at the account level along with their respective ad groups and campaigns).
For information on working with keywords in the Ad Group Details page, refer to the information found in the Keywords help topic.
Two features that are available in the Ad Group Details page but are not available in the Keywords page are the move keywords and the copy keywords features. When you move or copy keywords from one ad group to another, they inherit the bid that you have set for the ad group that is receiving the keywords. However, keywords that have a custom bid will retain that custom bid. You will be warned if the bid you have set for the receiving ad group is below the required bid amount for all of the keywords that use the ad group default bid to be active.
To move keywords from one ad group to another:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Select the checkboxes that correspond to the keywords to manage.
Click the Move button. The Moving Keywords information box opens.
Click the Ok button. The Moving Keywords dialog box opens.
Select the destination campaign and ad group.
Click the Move button to move the keywords. The Keyword Move Complete dialog box opens.
To copy keywords from one ad group to another:
Note: Duplicating keywords in an account is not generally recommended but might be used in specific cases, such as ad groups with different tactics or campaigns with different geographic targeting.
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Select the checkboxes that correspond to the keywords to manage.
Click the Move button. The Moving Keywords information box opens.
Click the Ok button. The Moving Keywords dialog box opens.
Select the destination campaign and ad group.
Select the Copy Keywords checkbox.
Click the Move button to copy the keywords. The Copy Keywords confirmation box opens.
Click the Yes button. The Keyword Copy Complete dialog box opens.
To edit the status of an ad:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Ads tab.
Click the checkboxes that correspond to the ads you want to edit.
Click the Pause or Unpause button to set the status you want to use. The Edit Ad Status dialog box opens.
Click Submit to apply your changes.
To delete ads from your ad group:
Click the Campaigns tab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Ads tab.
Click the checkboxes that correspond to the ads you want to delete.
Click the Delete button. The Delete Ad dialog box opens.
Select Yes to delete your ads or No to keep them in your ad group.
To learn more about ads and keywords, see:
Terms of Service - Advertisers Terms & Conditions - Privacy Policy - Copyright/IP Policy