Ad Group Details
Use the Ad Group Details page to search for and view the ads and keywords in a specific ad group. Ads and keywords can be created, modified or deleted from this page. You can also use the Ad Group Details page to view performance statistics and graphs for your ad group.
The ad group’s status appears near the top of the Ad Group Details page, showing the ad group’s current status information and whether or not the ad group is active.
Note: If an ad group or its parent campaign is not active, then the title in the breadcrumb (the navigation path below the tabs at the top of the screen) appears in red text and the page background appears grayed out.
Select the View Alerts link on the Ad Group Details page to open the Alerts dialog box. The Alerts dialog box lists the alerts that are associated with the ad group. Select the View All link to view all alerts in your account, or use the dropdown menu to select the type of alert to view. Select any alert in the Alerts Panel to view detailed alert information and to take any necessary action.
From the Ads tab, click on the Ad you are changing in the Ad Name column. This opens the Edit Your Ad page where the following options are available.
Edit and preview your ad in the Ad Preview column before saving it. Once you save your ad, you are redirected to the Ads tab.
Cancel returns to Ad Group page with no changes.
Save and Create New displays your modified Ad in the Saved Ads section and clears all fields in the Edit section
Save and Close saves your changes and returns to the Ad Group page with the updated ad displayed. If you have only one Ad in an Ad Group the following message displays:
"To help improve click rates, it is recommended you create more than one ad. We will automatically display the better performing ad. Would you like to create a new ad?"
Click 'No' to save the edited ad and return to the Ad Group page. Click 'Yes' to save the edited ad and display the modified Ad in the Saved Ads list and clear all fields in the edit section.
From the Ads tab, click on your ad in the Preview Ad column. This allows you to verify that the destination URL you entered is valid.
In the Ad Group Details page, click the Ad Group Settings button to open the Ad Group Settings page. This page contains the following information:
General Information – Change ad group name, status, and watch list status.
Tactic Settings – Change ad group Sponsored Search status, Content Match status, match types, and excluded words.
Optimization Guidelines – Change ad group optimization settings.
Copy – Copy your ad group and assign it to a different campaign.
Move – Move your ad group to a different campaign.
Delete – Delete your ad group.
Excluded Keywords - Specify keywords that you specifically do not want associated with your ads.
Note: You can specify up to 500 excluded words for an ad group. These combine with any excluded words you specify at the account level.
To set the date range for ad group statistics:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click the link. The Campaign Details page opens.
Identify an ad group and click the link. The Ad Group Details page opens.
Click the calendar icon. The Select Date dialog box opens.
Select a start date and an end date from each calendar on the right.
Click Apply.
The dates you selected are applied to the Ad Group Details page. The ad group statistics and the performance graph will only display data within the selected date range. However, regardless of the date range, the quality index will only reflect ad quality based on the prior day's data.
The most displayed ad is shown on the Ad Group Details page in the Ad Group Performance panel. The most displayed ad is selected based on the ad with the most impressions over the selected date range. Click edit to make changes to this ad. You can view the following information for this ad:
Ad Distribution Tactic
The performance graph appears to the right of the most displayed ad. You can select any of the following graphs to view:
Impressions
Clicks
Conversions (when analytics is enabled)
Revenue (when analytics is enabled)
Cost (when analytics is enabled)
Note: Conversions, Revenue, and Cost are only displayed if you have enabled Full Analytics.
To view a performance graph:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click the link. The Campaign Details page opens.
Identify an ad group and click the link. The Ad Group Details page opens.
Set the date range for your performance graph using the calendar. See "How to set the date range for ad group statistics" above, if needed.
Select the type of graph to view from the Graph dropdown menu in the Ad Group Performance panel. You can view the following graphs.
Impressions
Clicks
Conversions
Revenue
Cost
Adding Keywords to an Ad Group
Quick Add
Use the Quick Add feature to add keywords by either typing or pasting them into the text box. In either case, be sure that each keyword is no longer than 100 characters and that you enter each keyword on a separate line, without commas, semicolons, or other punctuation.
To add keywords to your ad group:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click Add Keywords link. Select Quick Add.
Enter up to 500 keywords, one per line.
Click Save Changes.
Choose from List
Use the Choose from List feature to choose from a list of related keywords based on your existing ad group information.
To add keywords to your ad group:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click Add Keywords. Select Choose from List.
In the Choose Your Keywords panel, click the checkbox for keywords you want for this ad group.
Click Save Changes.
Research Keywords
Use this feature to find additional keywords for your ad group that relate to the products and services you want to advertise. (If you have a list of keywords already, you can also type or paste them into the text box on this page.)
To research keywords for your ad group:
Do either - or any combination - of the following:
Find keywords. Use the Find Keywords panel to view a list of keywords to consider adding based on three or more descriptive words you enter, the content of a web page, and any words or phrases you want to include or exclude from the keywords. Then click the checkboxes for keywords you want to add and click Add Keywords.
Type or paste keywords. If you already know the keywords you want to use for this ad group, type them directly into the text box in the Selected Keywords panel.
Click Save Changes.
To create a new ad in your ad group:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Create New Ad link. The Create Your Ad page opens.
Follow the instructions on the Create Your Ad page to create a new ad.
Searching for Keywords and Ads
To search for a keyword or ad within your ad group:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Determine the type of search to perform.
Click the Keyword tab to search for keywords.
Click the Ads tab to search for ads.
Enter a partial keyword or ad name in the search box.
Click the Search button to retrieve results.
For keywords, the search results will display all keywords that contain your search term in the keyword.
For ads, the search results will display all ads that contain your search term in the ad name.
Click a column header to sort by that value.
Click the down-arrow to the right of the Search Button.
Select Clear to display all keywords or ads in your ad group.
Searching for Keywords and Ads with Advanced Search
To use advanced search for keywords or ads within your ad group:
Note that you can enter as many advanced search criteria as you wish.
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Determine the type of search to perform.
Click the Keyword tab to search for keywords.
Click the Ads tab to search for ads.
Click Advanced Search to the right of the Search Button. The Select Advanced Search dialog box opens.
Enter criteria for your search.
Click the Search button to display all keywords and ads that meet your search criteria.
Advanced Search Examples
To search for all keywords declined in the last month:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the calendar icon to set the date range to the last month and click Apply.
Click the Keywords tab and select.
Click the down arrow to the right of the Search button.
Select Advanced Search. The Advanced Search dialog box opens
Set Editorial Status to Declined.
Click the Search button to retrieve results.
To search for all active ads containing the word India:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab and select.
Click the down arrow to the right of the Search button.
Select Advanced Search. The Advanced Search dialog box opens.
Identify a campaign to open and click its campaign link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
In the Advanced Search dialog box, select Contains from the Ad Name dropdown menu and enter the word India in the Ad Name field.
Select Active from the Status list.
Click the Search button to retrieve results.
To search for all ads with less than a 2% CTR:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab and select.
Click the down arrow to the right of the Search button.
Select Advanced Search. The Advanced Search dialog box opens.
In the CTR From field, enter 0.
In the CTR To field, enter 2.
Click the Search button to retrieve results.
Note: Click any column header to sort your search results by that value.
Note that if you have campaign optimization enabled, the optimizer may pause one or more keywords based on its analysis of how to help achieve your specified business goals. For example, the optimizer might pause certain high volume keywords for campaigns that have relatively small budgets.
To edit the status of a keyword:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click the checkboxes that correspond to the keywords you want to edit.
Click the Edit Keyword Status button. The Edit Keyword Status dialog box opens.
Set Keyword Status to On or Off.
Click the Submit button to apply changes to the keyword status.
To add or remove keywords from the watch list:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click the checkboxes that correspond to the keywords to add or remove.
Click the Edit Watch List button. The Edit Watch List dialog box opens.
Set Watch Selected Keywords to Yes or No.
Click the Submit button to apply changes to the keyword status.
To set a single bid for multiple keywords:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click the checkboxes that correspond to the keywords to manage.
Click the Bid button. The Set a Bid dialog box opens.
Select Use Default Bid from the dropdown menu to apply the ad group default bid to the selected keywords. Select Specify Custom Bid to apply a custom bid to the selected keywords.
If you selected Specify Custom Bid, enter the custom bid in the bid field.
Click Submit to apply your changes.
To edit bids for multiple keywords:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click the checkboxes that correspond to the keywords to manage.
Click the Set Keyword Bids button. The Set Keyword Bids page opens.
Enter keyword bids for each keyword on the page.
Click Save Changes to apply your new bids. The Ad Group Details page opens.
To delete keywords from your ad group:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Click the checkboxes that correspond to the keywords to manage.
Click the Delete button. The Delete Keyword dialog box opens.
Select Yes to delete your keywords or No to keep them in your ad group.
To move keywords from one ad group to another:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Select the checkboxes that correspond to the keywords to manage.
Click the Move button. The Moving Keywords information box opens.
Click the Ok button. The Moving Keywords dialog box opens.
Select the destination campaign and ad group.
Click the Move button to move the keywords. The Keyword Move Complete dialog box opens.
To copy keywords from one ad group to another:
Note: Duplicating keywords in an account is not generally recommended but might be used in specific cases, such as ad groups with different tactics, campaigns with different geographic targeting, etc.
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Select the checkboxes that correspond to the keywords to manage.
Click the Move button. The Moving Keywords information box opens.
Click the Ok button. The Moving Keywords dialog box opens.
Select the destination campaign and ad group.
Select the Copy Keywords checkbox.
Click the Move button to copy the keywords. The Copy Keywords confirmation box opens.
Click the Yes button. The Keyword Copy Complete dialog box opens.
To view the estimated clicks per bid graph for a keyword:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Identify a keyword in the table and click its Bid link. The Set a Bid dialog box opens.
In the Estimated Clicks per Bid graph, the red line represents your current bid for the keyword and indicates an estimate of the clicks that you may receive for this bid.
Note: The estimated bid range for prime placement is provided as guidance. These calculations are estimates only and are not guarantees.
To view the estimated bid range for prime placement of a keyword:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Keywords tab.
Identify a keyword in the table and click its Bid link. The Set a Bid dialog box opens.
Find the section of the dialog box labeled Prime Placement Range of Bids.
This section contains two estimated bids.
An estimate of the amount that you should bid to have your ad displayed in the top available position.
An estimate of the amount that you must bid to have your ad displayed in a lower position.
To edit the status of an ad:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Ads tab.
Click the checkboxes that correspond to the ads you want to edit.
Click the Pause or Unpause button to set the status you want to use. The Edit Ad Status dialog box opens.
Click Submit to apply your changes.
To delete ads from your ad group:
Click the Campaigns tab > Summary subtab. The Campaigns page opens.
Identify a campaign and click its link. The Campaign Details page opens.
Identify an ad group and click its link. The Ad Group Details page opens.
Click the Ads tab.
Click the checkboxes that correspond to the ads you want to delete.
Click the Delete button. The Delete Ad dialog box opens.
Select Yes to delete your ads or No to keep them in your ad group.
To learn more about ads and keywords, see:
Terms of Service - Advertisers Terms & Conditions - Privacy Policy - Copyright/IP Policy