The location of Sponsored Search ads on a search results page varies depending on partner implementation. For example, Sponsored Search ads on Yahoo.co.in appear at the top, bottom and right side of the search results page. Other sites may display Sponsored Search ads at the top and bottom only, depending on what that site deems best for its users.

In terms of an ad’s rank (the order in which it is displayed relative to other ads), those with higher bids and/or those that are determined to be of higher quality are typically ranked higher. Ads with lower bids and/or of lower quality may follow below or on subsequent pages.¹

¹ Due to the launch of the new ad ranking model, Sponsored Search ads in search results will now be ranked based on a combination of your bid and your ad's quality index.