There are four basic steps to getting your campaign up and running with Sponsored Search:

1. Select keywords. You select the keywords that best describe your products and services. Once your account is active your ad may be displayed for searches that are relevant to your keywords.
2. Set pricing and budget. Decide the maximum amount you would like to spend each day, as well as the maximum you are willing to pay each time your ad is clicked. You determine your limits and you can change them any time once your account is active, making Sponsored Search an affordable, flexible advertising option.
3. Write the ad copy for your ad. Your ad is comprised of a title and descriptions that describe your site and what you have to offer, as well as a URL that links to your site. Effective ads are short, factual and objectively written. Titles may be up to 40 characters long and descriptions up to 70 characters.
4. Review your ad and activate your account. After you review your ads and provide your contact and billing information, you’ll be on your way to receiving targeted leads from Yahoo! and our partner distribution network, including Altavista, ITV and others.