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Sponsored Search
Using the Application
This provides Help information for each of the screens that you work with when you log in to your Sponsored Search user interface. These are the topics that you see when you click on Help from within your Sponsored Search account.Understanding the Basics
Search engine marketing and Sponsored Search account basics for first-time advertisers, including details of our Editorial Guidelines.
Navigating Your Account
A screen-by-screen how-to guide that helps you get the most from your ads.Improving Your Results
Detailed tips and optimisation strategies tailored for specific account objectives and industries.
Advanced Topics
Tips and information on advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account.FAQs
Answers to Frequently Asked Questions about the management of a Sponsored Search account.
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