Write clear, factual and objective ads that accurately describe what is offered on your site. When writing titles and descriptions, keep in mind the following:

• Clearly explain how your offer specifically relates to the keywords you have chosen. To improve your click-through rates, include the keyword in your title and description where possible.
• Write ads that closely relate to the content on your landing page. This helps ensure a high quality experience for users and better results for you.
• Accurately describe what the user will find at your site.
• Use correct spelling, punctuation and grammar.

Correct Ad Example:
Advertise With Us
Discover how to drive targeted customers to your site.

Why is this correct?
No spelling, casing, punctuation or grammatical errors; the words are clear, concise and objective.

Incorrect Ad Example:
Advertise with us
Discover How to Drive TARGETED CUSTOMERS To Your Site.

Why is this incorrect?
Title does not use title case and the description does not use sentence case; contains words in all caps.

• Do not use vulgar or obscene language.
• Do not include contact information (telephone/fax numbers, address, full URL).
• Do not include symbols, language and superlatives ("world's greatest," "best," "cheapest").
• Do not include repetition of words and phrases ("Sale, sale, sale…").
• Any special prices, discounts or free offers promoted in ads must be easily found on your site.
• Do not include phrases such as "click now" or "link here".

Correct Ad Example:
Buy Flowers Here
Next day delivery available.

Why is this correct?
No symbols or salesy language, contact information or superlatives. The purpose of the site is clear.

Incorrect Ad Example:
SAVE $$$ Here
The best flower shop, call 2123 2123.

Why is this incorrect?
Contains symbols, salesy language, contact information and superlatives.