Keywords must be related directly to the content, purpose and theme of your site.

Choose keywords that:

• Specifically describe the products and services sold on your site.
• Are supported by substantial information on your site.

In addition, if you choose keywords that describe compatible parts or accessories designed for branded products, keep in mind the following:

• Your landing page must state that the part is compatible with the brand.
• Your ad copy and landing page cannot mislead users into thinking they are getting the branded product itself, or that you are affiliated with the brand owner.
• Your ad’s title must state that the part or accessory is “compatible”.