Quality Index
What does Quality Index mean? How is my ad’s position determined? How can I improve my quality index? I followed your tips but my quality index is still low – what else can I do? How is the quality index calculated? What has more impact on my position – my bid or my quality index? Can I see my competitors’ quality index? Can I get a quality index for a specific keyword/ad combination, instead of an aggregate score for the ad? How do I get charged? What relevancy factors help determine the quality index? Does my landing page play a role in quality index? If so, how? If I make changes to my landing pages or web site will my quality index be impacted? Do you use a raw click-through rate to determine the quality index? How is this different than the current Click Index? What is the minimum amount of data (impressions, number of days, number of clicks, etc) required before a meaningful quality score can be calculated? What happens before my ad has accumulated enough impressions? Will quality index affect the number of north ads that are shown? At launch, does the algorithmic page rank of my landing pages get factored into the quality index? If so, does landing page choice affect index score? What if my home page has a better page rank than sub-pages? How do I know that I’m getting the best price for a given position? When the quality index capability is launched, will the calculation consider any historical data or does it begin collecting and calculating at launch? If a client has the same keyword in several accounts (going to different URLs), will they be able to make sure that only one ad shows up at a time? If you have the same keyword in multiple Ad Groups, and both are live, how will we decide which one to show? Should brand terms be included within a particular ad group or separated out? What is impact of Ad Group on where they are run? If I make changes to my ad, how long does it take before my quality index is affected? Does revising my ad reset my Quality Index score? Do any other changes reset the score? Why don’t I have a quality score for my ads? Does the quality index take Content Match and Advanced Match type traffic into account? My quality is low but instead of being shown with a lower rank my ad is not showing at all. Why? Will you be crawling my site to help determine quality? How often? Does changing my bid affect my quality index?
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