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Yahoo! Ysm > Search Marketing > Sponsored Search

  • Upgrading Your Account

    Everything you need to know about the features and tools in our new platform, and how the changes to the Sponsored Search interface affect your account.

  • Understanding the Basics

    Search engine marketing and Sponsored Search account basics for first-time advertisers.

  • Navigating Your Account

    A screen-by-screen how-to-guide that provides inside information on getting the most from your ads.

  • FAQs

    Answers to Frequently Asked Questions about the management of a Sponsored Search account.

  • Using the Application

    This provides Help information for each of the screens that you work with when you log in to your Sponsored Search user interface. These are the topics that you see when you click on Help from within your Sponsored Search account.

  • Advanced Topics

    Tips and information on advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account.

Content Match Discontinuation

Important: The Content Match product has been discontinued in your domestic market as of 31 March, 2009. Though the user interface may allow you to enter Content Match information, please note that your Content Match ads will no longer be served on web sites, and as such will no longer accrue impressions or click charges. Likewise, Content Match Options will be removed from our Advertiser Interface in coming releases. As you add or edit information in your account, you may wish to remove Content Match information in your Account, Campaigns, Ad Groups, or Keywords. Contact your Account Manager for additional details.

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