If you're already on your home page, just click the "Start a Blog" link. Or you can click the "My Blog" menu item at the top of the page. Either one will take you to the Create a Blog page.
Follow the instructions on the page to add a cool title for your blog and description. These will appear at the top of all your blog entries when people view your blog.
From this page you can also choose who can view your blog and who can add comments to it. You can even choose to offer an RSS site feed, if you like.