MyRank is Yahoo!'s personal search technology powering MyWeb. It breaks new ground in web searching:

• Traditional search engines use a variety of complex algorithms to deliver better results. Most engines use the number of links to a web site as a gauge of the value that people around the world place on its content. Chances are, however, that you value content differently, depending on who you are and why you're searching.
• MyRank takes advantage of advances in algorithmic search and combines them with a very simple philosophy—your definition of a "better answer" might be very different from somebody else's definition. With the MyRank technology powering MyWeb, you can tap into the knowledge of the people you know to find answers that are more relevant to you.

Friends, colleagues, and other contacts in your community are invaluable sources of information and advice in the offline world. These are the people who share your interests, work in your industry, and live in your [localize_neighborhood/]. They likely have searched for many of the same topics as you—along with topics that you might never have thought of.

Fusing the power of algorithmic search with the ability to tap into your community, MyRank technology enables you to find better, more relevant answers for you.