You don't have to! Lots of people never even look in their Bulk folder.
Still, while we try very hard to deliver solicited bulk or commercial email (in other words, the stuff we think you want) directly to your Inbox, we may occasionally mis-deliver a message, so that something you wanted to get in your Inbox ends up going into your Bulk folder. This is why we suggest checking Spam from time to time to make sure that you don't have any messages there that you actually wanted.
If you receive mail in your Bulk folder that you would prefer to see in your Inbox, click Not Spam after checking the message in your Bulk folder.