Tutorials and Guides

• Flash Tutorial - How Sponsored Search Works
  This brief tutorial teaches the basics of Sponsored Search and what sets it apart from other advertising.

• Flash Tutorial - How to Navigate Your Account
  This brief tutorial provides a preview of the exciting features and tools in the new Sponsored Search platform, and a quick tour of the redesigned account interface.

• Flash Tutorial - How Bidding and Ranking Works
  This flash tutorial provides you with an understanding of our new ranking model and what determines an ad’s rank. Important information such as how to use quality index and how to set your bids is provided, along with some helpful tips.

• Flash Tutorial - How Ad Testing Works
  This brief flash tutorial explores our new ad testing feature that allows you to test multiple ads to help you identify effective messages. Learn how to use our ad testing feature, along with its enhancements, to begin taking advantage of all of its benefits and drive the most clicks to your site.

• Flash Tutorial - How Geo-targeting Works
  This brief flash tutorial shows you how to use our geo-targeting feature to target your ads to prospective customers in specific geographic locations.