We are committed to constantly improving the quality of traffic that we provide to you. Some of the account features that are designed to assist you in monitoring your traffic and providing transparency into the traffic you receive include the following:

Blocked Domains

The blocked domains tool lets you specify websites in our partner distribution network on which you do not want your Sponsored Search or Content Match ads to be displayed.

Blocked Domains helps you connect with traffic that better meets your business needs. For example, you might sell video game software, but you don’t want your ad to appear on certain sites that only appeal to online video game enthusiasts. You could then block the online video game websites, so that your ads will not appear there.

Benefits of Blocked Domains include:

• Block your ads from hundreds of web sites
• Works with Sponsored Search and Content Match
• Block sites on your entire account
• Complements our pricing algorithms which are designed to take into account our assessment of the performance of traffic sources within our network

Pricing

In determining what you are charged per click on a site within our partner network, we take into account the performance of our partners’ traffic to further align the value you receive from our partner network with the performance of the traffic provided to you. Depending on the performance of the traffic source, you can receive discounts on lower-performing traffic.

Here’s how pricing works:

• We’ll evaluate the performance of traffic sources from our distribution network.
• Your click charges can be adjusted based on our assessment of the performance of that traffic.
• Discounts are automatically applied to your click charges.

As always, you will never pay more than the amount you specify as your bid (including any bid adjustments you make for desired audiences) on a particular keyword.

Traffic Quality Reports – Click Filter Report

The Click Filter Report provides information about the number of clicks on your ads that our Click Protection System has identified as invalid and, as a result, we did not charge you for. The Click Filter Report is available in your account interface.