Current vs. New Sponsored Search
Managing your Sponsored Search campaigns will be easier than ever.
In response to advertiser feedback, Yahoo! Search Marketing is excited to introduce a redesigned, easy to use system. Our new and improved features will help you connect with customers throughout the Yahoo! Search Marketing network of partners like never before.
| Current Sponsored Search | New Sponsored Search | Benefit to You | |
| Account Dashboard | A high-level overview of your account’s key metrics | A performance overview, complete with graphs and a customised “watch” list of your “top” campaigns | Easier management, and better visibility and control over your campaigns |
| Ad Activation | 3 to 5 business days | We aim to have the majority of ads online with an hour1 | A shorter wait for your ads to go live in search results |
| Ad Testing | Not available | Test your advertising messages and improve the quality of your ads | You can easily determine which messages perform best with your online customers |
| Geo-Targeting (target by location) | Keywords and listings require specific location name. | Narrow your distribution to regions;2 test new markets | Allows you to target your ads to the right geographic audience, which can help improve your return-on-investment (ROI) |
| Campaign Scheduling | Not available | Manage your campaigns with the ability to schedule them by date | Control the start and end dates of your campaigns for more efficient spending |
| Ad Groups (new account structure) | One-to-one relationship between keyword and creative (title and description) | Keywords in ad groups can be served with multiple ads | Saves you time setting up and monitoring your campaign |
| Content Match | Ads are matched to content pages based on keywords | Contextual relevancy is determined by your ad text and landing page text | Improved relevancy for contextual ads that can result in more targeted traffic for you |
| Insert Keyword Feature | Keywords must be manually written into titles and descriptions | Keywords can be automatically inserted into titles and descriptions. | Save time and focus on creating highly relevant ads |
| Reporting | Pre-defined reports | Customisable reports that fit your needs | Access information that is relevant to you |
1 Subject to various criteria, including nature of the search terms and presence of sensitive content in the ad campaign.
2 Please note that geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.
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