Upgrading Your Account

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Yahoo! Search Marketing > Search Marketing > Sponsored Search > Upgrading Your Account

Quick Start Guide

Recently upgraded or about to upgrade?
Start here. The following provides an overview of what to expect when you first log in. We recommend that you print it or have it handy the first few times you log in to your new account. Click here to view the Guide.

Quick Start Guide

Welcome to the New Sponsored Search !

We will begin to invite advertisers to upgrade their accounts soon. You will receive an email with your upgrade information and date beforehand.

What's New

Upgrade PDF

This PDF provides the important information you need to prepare for your upgrade to the new Sponsored Search, including details on what’s changing in your account structure, how listings will be transferred to your new account, preparation tips and FAQs. Click here to view the PDF.

Upgrade FAQs

The Upgrade Experience

To help you get the most out of your new Sponsored Search account, we’ve prepared this checklist of things you can do before, during and after your upgrade.

Upgrade Communication

An archive of current and past communications to advertisers regarding the New Sponsored Search and account upgrades.

Overview of Planned Communications

Introduction to Sponsored Search

Overview: New Ranking Model

Key Changes & Enhancements

We have improved all aspects of our Sponsored Search system, and the articles in this section provide detailed information on changes to your account structure, bidding, the account interface, and much more.

Product and Account Management Related Information

Learn about Yahoo! Search Marketing’s other online marketing products, and how they are impacted by the launch of the New Sponsored Search.