Top lists and Watched lists offer convenient access to your top and watched items. The top lists display the campaigns, ad groups, ads and keywords on which you are spending the most money. The watched lists display the campaigns, ad groups, ads and keywords that you wish to monitor.

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1. View campaigns, ad groups and keywords marked as top or watched. Watched campaigns, ad groups and keywords can be set by you while top campaigns, ad groups and keywords are automatically selected by the system.
2. You can view the appropriate lists by making a selection from the dropdown menu.
3. Specify a date range for metrics that you want to review.
4. Click directly into a specific campaign, ad group or keyword.

To add or delete items in your watch list, click the “Edit Watch List” button located on the Campaigns, Campaign Details and Ad Group Details pages within the Campaigns tab.