Pricing/Budget/Billing

• How much will it cost me?
• Can I generate receipts in billing?
• Can I generate receipts in billing?
• Is there a monthly spending limit option?
• How do I determine how much to spend?
• Is there a minimum spending requirement, contract length or any other spending obligation?
• How do I pay/how am I billed?
• What happens to my deposit?
• Is Sponsored Search right for my business?
• I don’t sell anything. Is Sponsored Search still right for my business?
• Can I use Sponsored Search if I do not have a web site?
• Where will my ads appear?
• How is my ad’s placement on the page determined?
• How often will my ads appear?
• What will my ads look like on the search result pages?
• How do I get into the top of the listings?
• What is an ad group?
• How do I find out which ads perform the best?
• What is ad testing?

Targeting

• How does geo-targeting benefit me?
• What is the blocked continent feature?
• How does geo-targeting work if the IP address corresponds to a proxy?
• Is geo-targeting available for both Sponsored Search and Content Match?
• How does geo-targeting work?
• Which geo-targeting option is right for me?
• Can I target customers just in my local area?
• Can I block traffic coming from outside my market?

Getting Started

• How do I begin?
• What’s the difference between Sponsored Search and Content Match?
• What are the steps for creating an account?
• What basic terminology should I know?
• Where can I learn how to use/manage Sponsored Search?
• Can I import third-party campaigns into my Yahoo! Sponsored Search account?
• I had a previous account with Overture/Yahoo! Search Marketing. Should I open a new account?
• What is Assisted Set Up?

Click Protection

• How does Yahoo! protect me from click fraud?

Editorial/Ad Specific

• How soon will my ads go online?
• Are there restrictions on the types of businesses that can advertise with Yahoo! Search Marketing?