Does search still matter to Yahoo!?
ID: SLN2223
Refers to:
Search
Description
This article explains how Yahoo! continues to invest in improvements to the search experience.
Resolution
Absolutely. Yahoo!'s success is tied to attracting engaged customers who, in turn, search more frequently. Yahoo! is delivering a series of search enhancements that deliver value to consumers and advertisers alike.
We have already made several innovations that show our commitment to an improved search experience, including our new search results page with results filtering, and search that learns more about consumer intent with each query.