What are Sponsor Results?
This article describes Sponsor Results and includes information on how you can participate.
Sponsor Results are paid listings that appear on Yahoo! results pages, within selected categories, and on thousands of webpages throughout the Yahoo! network.
Sponsor Results only appear when they're relevant to the search terms you used. For example, if you search for digital cameras, you’ll see advertisements for websites that provide information about or sell digital cameras.
The Yahoo! Search results page and selected categories separate Sponsor Results from all the other non-advertiser results so you can tell them apart.
Sponsored Search offers an effective way to connect customers with products and services. This program uses a performance-based model in which businesses bid for enhanced placement in search results on terms that are relevant to their business. They bid and pay for each user click on their listing.
To learn more about the Sponsored Search and other Yahoo! Advertising programs, please visit the Yahoo! Advertising Help Pages.