This article describes the IntoNow app.

What is IntoNow?

IntoNow is an app that enhances the way you engage with people around the TV shows you love. Based on the SoundPrint platform, IntoNow can identify shows while you watch and help you share and discuss those shows with friends, both within the product and through other social streams, like Facebook and Twitter.

How does IntoNow work?

IntoNow records a three-second clip of audio from the television show you're watching. The audio is then converted into a "fingerprint" and matched to the correct show from a reference library of 140 channels of live broadcasting and more than five years of history. Once we make a match, we return content associated with that show, like the episode title, description, cast, and associated links. In just seconds, IntoNow can record a "fingerprint", match to the correct show and episode and return content to your mobile device.

Where does the name "IntoNow" come from?

When we set out to find a way for friends to easily connect around the shows they love, we naturally had a lot of conversations with our friends and colleagues. The one thing that seemed consistent, regardless of what show people were talking about, was the expression "you know what I’m really into now?" which was followed by a lively endorsement of a new favorite TV show. And it just sort of stuck from there. We really liked the idea of combining what you are into with the notion of now.