What is included in the Local search results?
Description
Understanding the Local search results.
Resolution
Yahoo! Category Sponsors
Yahoo! Category Sponsors are listings displayed in Yahoo! Local Search Results sourced from one or more Yahoo! partners who have advertising relationships with the advertisers whose listings are featured in this section.
Yahoo! Sponsor Results
Yahoo! Sponsor Results are listings displayed in Yahoo! Local Search Results that link to advertisements or websites for products or services. The words you enter in the Search box determine which listings are displayed. For example, if you search for restaurants, you will see Yahoo! Sponsor Results — labeled as "Sponsor Results" — for websites that sell or provide information about restaurants in your area.
Yahoo! Local Results
Yahoo! determines which listings to display in Yahoo! Local Results based on which are most relevant to your search and which are of most interest to users who have performed searches similar to yours. In some cases, merchants may pay to include fresher and/or more structured content to Yahoo! in connection with their Yahoo! Local Results.