This article describes how and where sponsored advertising appears on the Yahoo! Search Results Page.

Yahoo! Sponsor Results are advertisements displayed in Yahoo! Search results that link to websites providing more information about products or services. The words you enter in the Search box determine which advertisements are displayed. For example, if you search for digital cameras, you will see Yahoo! Sponsor Results — labeled as "Sponsor Results" — for websites that sell or provide information about digital cameras.

Yahoo! determines which Sponsored Results listings to display based on a number of factors, including relevancy to your search and historical data concerning which results have been of the most interest to people who have performed searches similar to yours. Yahoo! generally receives some form of revenue from all Sponsored Results, although the revenue may be generated in different ways.

To learn more, please visit the Yahoo! Sponsored Search Help Pages.