Yahoo! Store Promotional Tools - Yahoo! Store has tools built right in to the Store platform, and designed to drive traffic to your site:

Link Tracker - Use Yahoo! Store's built-in link tracker to generate sales by giving a cut to sites that send you traffic.

Mailing List Manager- Set up multiple independent mailing lists to send email promotions to your customers or create subscription newsletters.

Coupon Manager - Create coupons to attract first-time shoppers, or reward loyal buyers using the coupon feature. These coupons are redeemable at your store for dollar amount or percentage off, or for free shipping. Use them in advertising or special promotions, you can even set an expiration date. Once you've created a coupon, you can track its performance from the "Coupon Manager."

Meta Tags - Yahoo! Store puts a meta tag option on every page. All you have to do is enter the keywords you want to associate with each page. This feature is especially useful on specific product pages. (You'll find it in "Variables" in the Store Editor).

Yahoo! Shopping - As a Yahoo! Store owner, you can choose to participate in Yahoo! Shopping, one of the most popular shopping destinations on the Web.