With Sponsored Search, you create ads that appear in search results.

• Target your ads to potential customers who are searching for what you offer.
• Get targeted leads for your business.
• Get more traffic by opting into the Advanced Match Type.

Benefits

• Put your business on Yahoo!, the most popular destination on the Web.
• Yahoo! offers you a great opportunity to connect with our audience.
• You pay only when your ad is clicked.
• We offer numerous tools and features that can help you manage your advertising campaigns.

1. For example, let’s say you own a company called Electronics Planet that sells products on its web site.
2. You bid on keywords related to your products, such as “digital cameras.”
3. When a potential customer types in the keyword “digital cameras” on Yahoo! or one of the sites in our distribution network, your ad may appear in the search results (see image below).
4. You pay only when your ad is clicked.

Example ad

Digital Cameras from Electronics Planet
Top brand name digital cameras and accessories.
www.electronics-planet.com

Want to learn more? View the How Sponsored Search Works tutorial.

¹Site implementations may vary.