Ads with a low quality index (QI) score may trigger an alert, depending on your account alert settings. A list of ads with a low QI score can be accessed from the Dashboard, via either the Alerts or the Accounts Summary panel. From this list, you can see tips and take actions to help improve your ad QI score.

• Understanding the Quality Index (QI)
• Opening the Ads with a Low QI Score page
• Accessing Tips for Improving an Ad's QI Score

Understanding the Quality Index (QI)

The QI is a relative measure of how relevant an ad is. You'll see the QI score, shown as one to five bars. The more bars an ad has, the higher its QI score. The QI score is determined by performance factors such as:

• The ad's expected performance, which is determined by various relevance factors considered by Yahoo!'s ranking algorithms.
• The ad's historical performance, which is its click-through rate relative to its position on the page.

Opening the Ads with a Low QI Score Page

To open the page from the Alert panel:

Tip: Click a column header to the right of the ad to sort the list by that column. An arrow icon in a column header indicates the current sort column and direction. Click the arrow to change sort direction.

Note: For more search options, click Advanced Search, enter additional criteria in the dialog box, and click the Search button.

1. From the Dashboard, go to the Alerts panel. If you cannot see all account alerts within the panel, click View All. The Alerts page opens.
2. Click any Account Notification that states that "Account XYZ (account name)" contains ads with a low quality index score. The Ads with a Low QI Score page opens and the ad results list displays.
3. To search for a specific ad, enter the ad name, title or description in the Find field and click the Search button

To open the page from the Account Summary panel:

Tip: Click a column header to the right of the ad to sort the list by that column. An arrow icon in a column header indicates the current sort column and direction. Click the arrow to change sort direction.

Note: For more search options, click Advanced Search, enter additional criteria in the dialog box, and click the Search button.

1. From the Dashboard, click the Account Summary tab within the Performance and Account Summary panel.
2. Click the number next to Low Quality Index ads. The Ads with a Low QI Score page opens and the ad results list displays.
3. To search for a specific ad, enter the ad name, title or description in the Find field and click the Search button

Accessing Tips for Improving an Ad's QI Score

The tips displayed vary based on the individual ad.

Note: If you click "Create a new ad and optimize," the Create Your Ad page opens.

1. Open the Ads with a Low QI Score page.
2. Click QI Tips for the ad you want to improve. The Tips for Improving a QI Score page opens.
3. Click any tip heading, such as "Improve Your Ad." The Edit Your Ad page opens.
4. Make changes or create a new ad using the tips and guidelines provided.
5. Click the Save Changes button.

To learn more about keywords and Editorial Guidelines see:

• Create Your Ad
• Edit Your Ad
• Choose Keywords
• Ad Group Optimization Guidelines
• Sponsored Search Editorial Guidelines