Use the Analytics Settings page to enable or disable analytics for your account. Analytics help you to identify and track the actions of visitors to your web site. To set up analytics for your account, see the Analytics Setup Guide.

• Understanding Analytics

• Setting Up Analytics

• Visitor Browser Requirements

Understanding Analytics

You can run analytics in either of these modes, depending on availability for your account (click the link for complete details):

• Conversion Only Analytics—track conversion events like purchasing a product, registering for a trade show, or downloading a document.
• Full Analytics—if available for your account, track a visitor's path through your web site by recording significant events that often lead to a conversion.

Setting Up Analytics

To setup analytics for your account, consult the Analytics Setup Guide.

Note: Setting up analytics requires knowledge of HTML and web development applications as well as access to your web site's source code. You may have to work with your webmaster, web developer, or system administrator to set up analytics.

Visitor Browser Requirements

To ensure full tracking of visitor activities on your web site, your visitors' web browsers must be set so that:

• Images are displayed.

• JavaScript is enabled.

• Cookies are enabled. If cookies aren't enabled, analytics can still track conversions and other events on your site. However, information cannot be attributed to a particular cookie.

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To learn more about analytics, see:

• Analytics Setup Guide

• Conversion Only Analytics

• Full Analytics

• Tracking URLs

• Third Party Accounts