Ask Yahoo! Search Marketing Help  
 
Enter keywords to search help.
Yahoo! Search Marketing > Yahoo! Search Marketing Help > Sponsored Search > Improving Your Results

Overview: Improving Your Results - Business Objective Based

In this section, you will learn tips and techniques that can help you improve your Sponsored Search results. The first step in improving results is defining your business goal.

Choose one of the business objectives below for suggestions on:

  • setting up a campaign
  • selecting keywords
  • writing effective ads
  • optimizing landing pages (when applicable)
  • tracking your results

Business Objectives Description
Generate Sales
  • You sell your products online to everyone.
Generate Leads
  • You want customers to submit their email addresses or contact information to receive further information later.
Generate Traffic
  • You sell advertisements on your web site and want to generate traffic.
Generate Local Business
  • You would like to attract customers online and drive them to your physical store location(s).
  • You are running a business that provides services in a specific geographic area.
Email this page   Print this page  

Was this article helpful?

Yes   No

Top Questions

More Help

Tools

Links