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Account Information Panel

The Account Information Panel consists of the Performance and Account Summary tabs, located within the Dashboard, and offers metrics and illustrations of your account performance and activity.

The Account Information Panel will automatically remember your view preferences based on your most recent selection.

For example: If you selected the Account Summary tab and then navigated to a different section of the account, the account information panel will automatically default to the Account Summary tab when you come back to the Dashboard during the same session or multiple sessions.

The preferred defaults will automatically change when you make a new selection.

Performance Tab

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The Performance tab provides a graphical representation and snapshot of your account’s performance, which enables you to:

  1. Select the content that you would like to see displayed as a graph. You may choose to chart impressions, clicks or cost metrics.
  2. Review the performance of your account on a day-to-day basis to identify increases and decreases in activity or costs/spend.

Account Summary Tab

The Account Summary tab provides a summary of your account. (Note that if you are viewing the Dashboard for multiple accounts, the Account Summary tab is not available.)

You can view the following information:

  • Total Keywords: View the total number of keywords in your account and the maximum number of keywords allowed for your account.
  • Total Campaigns: View the total number of campaigns in your account and the maximum number of campaigns allowed for your account.
  • Low Quality Index Ads: View list of ads that are not performing well.
  • Account Daily Spending Limit: View the account daily spending limit for your account. Select the account daily spending limit link to change this amount.1
  • Account Balance: View your account balance. Select the account balance link to change this amount.
  • Account Balance as of: Date and time that the account had that balance.
  • Average Daily Click Charges: View the average daily click charges for your account.
  • Estimated Account Depletion: View the estimated number of days until your account balance is depleted.

High-spend advertisers who are billed on an invoice basis (rather than pre-pay) can now view information related to their insertion order via the account Dashboard.

In the “Account Summary Panel”, click Invoice next to Estimated Account Depletion (Note: this link will only appear if you are billed on an invoice basis).


The Insertion Order pop-up window will appear with the following information;

  • Start Date (Set or non-stop)
  • End Date (Set or non-stop)
  • Type (Monthly or Total)
  • Amount (Fixed or No-Cap)
  • Amount Remaining
  • Amount Remaining as of: (Date-timestamp)


1 You may be charged up to 10% above your daily spending limit. Charges exceeding 10% of the account daily spending limit may be eligible for a refund.

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